Class of 2010 Alumnus Marcus Maximilian Wöhrl (28) moved back to Germany with new friends and a different mindset. In the aftermath of the latest financial crisis many companies and investors lost, a few won. Mr. Wöhrl seized upon unique market opportunities to become one of CIBU’s most successful Entrepreneurs. One of the keys to their success in today’s marketplace, focusing on the consumer and their lifestyles, and aligning services and esthetics of the hotels accordingly.
Founded in Summer 2013, DORMERO Hotels (from the Latin ‘dormire’) has become one of the fastest growing and most innovative hotel brands in Germany. Today, 9 hotels in 8 cities have been renovated and reinvented, each striving to provide an unprecedented experience by a team of inspired and innovative professionals. The US influence is clear as well down to the employee’s uniforms that feature ‘TEAM’ jerseys.
With central hotel management based in Berlin and more than 700 team members successfully operating the growing chain, annual revenue of 45 million euro (US $61 million) is up from 39 million (US 53 million) last year. Though their growth goals are lofty, they are nonetheless achievable, with the brand expanding from 9 up to a targeted 20 DORMERO Hotels within the next 5 to 10 years.
VIDEO
http://www.dormero.de/uploads/html5video/dormero_hotels_imagevideo_01.ogv