CIBU 434 is a Summer Quarter class targeting current and future managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, and YouTube, and social media tools including blogs and wikis.
Why this course?
As today’s media industries continue to transform at warp speed, many students will find themselves navigating Web-based publishing methods soon after they graduate for which they have no exposure.
This course is designed for students who would like to begin to develop skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Students will receive instruction in how to build their own web presence, including a web site, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.
Who Should Attend
This course is targeted to students seeking future employment within the fields of marketing, public relations, advertising, and multimedia content production.